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July 29, direct e-commerce website shirts Vancl (where passengers Eslite) Foreign confirmed that the company completed the third round of tens of millions of dollars of financing, this financing in addition to the introduction of a new venture capital investment institutions outside the blind, IDG, the A source of policy and Softbank as a former two-rich investors were also conducted with the cast, from October 18, 2007 on-line operators, by the Aged, Lei Jun, who founded the Vancl in the third round of financing In the valuation of more than hundreds of millions of dollars, more than two Joyo.com, was acquired by Amazon’s price of 75 million U.S. dollars.
"PPG mode" can be said that in 2007 one of the hottest marketing MeSH. As the first half of this year about 80 million U.S. dollars has been financing the PPG funds strand breaks, and other sources of exposure, this makes it the PPG has been red-hot brand’s destiny Xishi. Vancl and the financing, it will usher in "PPG model," the ultimate mode of dawn »
Marketing costs much lower than the PPG
In this financing, Vancl founder Chen Nian said, "growth and development potential, which is investing IDG, a policy of constant source of replenishment of the reasons." In addition, Vancl in marketing costs are much lower than the PPG Investors optimistic about the cost of another important reason.
2007, "Yes! PPG" the once popular TV ads, but in this PPG has explained that "Internet advertising is only applicable to mature brand promotion, the new brand will still have to build in the traditional media for advertising." However In making PPG brand become highly visible at the same time, this also make PPG in 2007, the marketing costs to more than 200 million yuan, said Chen Nian, PPG ads "too money-losing effort" and did not do a good job in the corresponding services, is its deadly Weaknesses.
While PPG is also with a similar business model, and catalog sales network will introduce men’s shirts in the field of standardization, through significant reduction in traditional clothing sales channels costs, so that consumers can buy at a lower price, "targeting white-collar" clothing, The Cuban origin on the Internet, in Vancl used in the promotion model, mainly through the "pay-performance" of Internet advertising.
Next year is expected to achieve a comprehensive profit
It is learnt that, Vancl within the next year is expected to achieve a comprehensive earnings, but also began to consider the issues listed.
However, Vancl competitors did not give up efforts, including Bono from the traditional garment industry, and other sites, for which Chen Nian said, "They have their own burden, the online line under the price gap, can not be too , Thus, unless completely abandon the traditional channels, or network marketing of the price advantage, they can not share. "

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After the separation from Hurray Ray Media tried to find another channel for going on market independently. Yesterday, the media announced that it has accessed more than 100 million yuan loan from Bank of Beijing to prepare for the re-listing. According to the media CEO Ray Wang Changtian that money will be used mainly for TV programme production and construction of a national TV network. Wang Changtian also admitted that huge line of credit is calculated in accordance with normal commercial interest. This is bound to make light media access to the high cost of operating funds. Wang Changtian revealed that there are several domestic yuan fund for the light of the recent private placement the first time to compete. "Ray media has been locked in the domestic A-share listing, is expected this will be the first time is listed before the last private placement." Previously, Ray Media had tried to go public in Nasdaq by seizing the chance of merger with Hurray. But in ess than half a year, the two sides “broke up". Commenting on the change of listing A-share domestically, Wang Changtian said business of ray media was all in China, only domestic investors have a good understanding of the company. At the same time, the nature of light industries has also decided that only A-share be listed in the domestic market , does it conform to the interests of shareholders.

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Microsoft will end up with Yahoo’s search business. This is my last months with Microsoft on the senior management of the company after an in-depth understanding that the only conclusion, even if Microsoft CEO Steve Ballmer’s words and deeds of some strange, but this conclusion is needless challenge .

Microsoft initially even Yahoo’s search business will be selected as the overall acquisition of Yahoo’s primary objective, in order to understand why Microsoft so eager to have Yahoo search business, we must learn is how to treat Microsoft’s Google.

Google "Bifeng" Microsoft’s two main reasons: One is the Google Internet search advertising business because of the rapid growth and achieved the fastest growth in profits; Another reason is that Google snatched the Microsoft "the greatest and The most powerful high-tech companies, "the title and the attendant stakeholders, including the most famous is the market value of the stock market.

But Microsoft will not accept Google is the best high-tech companies of the fact that, I do not accept. Google will be described as the industry leader in technology, which is essentially a misunderstanding of Google’s market success. Google will be in the care of their business in an orderly, and form their own unique business model ━ ━ to search advertising to support its business model.

Google did not create the world’s best high-tech companies, but to create the world’s most powerful market, the most profitable companies. Early on the Google is indeed superior search technology, but now, it is no longer search for information in the best choice.

Microsoft’s own Live.com search sites offer search results in many areas can be comparable with Google, some aspects even better than Google. But not many people know the existence of Live.com, and this situation is almost no possibility of improvement.

Microsoft clearly, it must be developed and is not comparable to Google’s search technology, but with a Google comparable to the market. Recently, I published in the journal of the Microsoft and Microsoft Network on Kevin Johnson, director of the article, he explained Microsoft’s point of view: a search site in the search number, the more the site to attract advertisers may be more . To attract advertisers, the more tender bid search keywords people will be more. In this way, the bigger the size of search firms, revenue per search on the more. Google not only large in scale, every search of higher profits.

We look at eBay’s way of thinking it: You may be reluctant to other auction sites to sell their goods, because the other auction sites on the small buyer. Google in search advertising have made eBay a position. If Google and Yahoo’s search advertising deal successful, Microsoft faced the more severe the problem.

Therefore, even if Microsoft Chi Juzi, pay arduous efforts to develop a worthy and comparable to Google’s search technology, but in the search advertising market "to Google Shibi Gao and" the possibility of very small. That is the case, despite Microsoft’s search results to improve the quality, but its recent months, the market share it had a free fall. According to market analyst firm comScore’s latest data, Microsoft in the search advertising market share has fallen to under 8.5 percent; Yahoo’s market share is still 21 percent, while Google’s share rose to 62 percent,

Microsoft and Google the only way to compete is to the advertising and search markets to a larger scale. Microsoft to expand rapidly in a short time scale, with the exception of Yahoo’s search business acquisitions, have no choice.

This became the "first the chicken or the egg" argument ━ ━ only has size, can Microsoft compete with Google, but if Microsoft can not be successful on the Google competition, will not be able to expand their scale. Unless the acquisition of Yahoo, while Microsoft may be very pleased to receive Yahoo’s human resources, but it does not need talent or Yahoo’s search technology, it is in need of Yahoo’s search traffic and remain attractive brand.

In earning potential, the company also found no other can be comparable with the search advertising business, so it proposed two months ago to 47.5 billion U.S. dollars acquisition of Yahoo. Now it is constantly looking for access to the Yahoo search business other way. Microsoft can not afford to give up the competition with Google. But do not use Yahoo’s search business, Microsoft simply can not compete with Google.

It is reported that Microsoft was in Yahoo’s search business has employed every skills. Most of them reported that Microsoft and Time Warner’s AOL or News Corp’s MySpace jointly, by which the acquisition of a media company other than Yahoo search business. Yahoo also reported that negotiations with the merger of AOL. We want to compete with Google, even a small hope that the MySpace and AOL also like to compete with Google.

Microsoft and Yahoo in the final months of negotiations in the very poor performance, but also occurred between the two sides of the story may be, Yahoo’s stock has recently rebounded slightly. I want to say is that Microsoft will not give up.

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Viacom to YouTube to hear claims of the judge ordered YouTube to disclose what users see when the video clips.

Viacom said that the need for data to prove that copyright-protected video than the works of amateur photographers see more, the judge Louis - Staunton will be authorized Viacom YouTube landing log.
These data will not be published, but will be provided to the plaintiffs, but will not include user real name, e-mail address and other identifying information. Google lawyers said that the production of 12 T data equivalent to 12 million books, this costly and time-consuming enormous, but also a threat to user privacy.

These include video playback time, watch the show frequency, also shows the user ID and landing of IP addresses. Staunton’s ruling that the plaintiff’s request is reasonable, privacy concerns are not realistic, but rejected the plaintiffs ask Google to provide the source code requirements, which is Google’s trade secrets, he saw no evidence of manipulation of the Google search engine algorithm The infringement video treated differently.

Viacom claimed at least 1 billion U.S. dollars, the plaintiffs also include the British Football Association and other organizations, they know that YouTube and stop the infringement, eliminating the user content-providing service providers protection.

Google said in a statement: "Viacom access to the courts to meet the high demands of history are disappointed, and we hope that Viacom respect user privacy, allowing us to provide in accordance with a court order before logs anonymous." Google did not say whether Will appeal or seek to narrow the scope of the data. This is the first time Google has faced disclosure of personal information of litigation. Prior to join in the online pornography case, the judge issued a summons request that Google and other search engines to provide search request list, but was rejected by Google, after a federal judge ruled part of Google simply submit samples, rather than the actual search requests.

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Bid farewell to a simple telephone functions, the phone is now to the intelligent direction. On smart phones, advanced operating system is to enhance function of a sharp object. Thus, the cell phone manufacturers are constantly broken down intelligent strategy at the same time, between the operating system for mobile phones has become white hot.